Samsung's The Frame TV just got a killer feature other sets can't beat

Samsung'south The Frame Tv just got a killer feature other sets tin can't shell

(Paradigm credit: Samsung)

Samsung's lifestyle TV lineup is headlined by The Frame, which for CES 2021 received pregnant upgrades in terms of design and functionality. Not just is The Frame now thinner, merely it rotates, too. Yes, rotates. As in, y'all can view content in landscape and portrait orientations from this statement set.

Oddly, this isn't Samsung'due south first rotating TV. Final year it showed off The Sero, which looks like a standalone mirror for mobile content. Doubling every bit a smart fine art brandish, The Frame is more elegant than the social media-friendly Sero, so it's interesting to see Samsung adopt the latter's swiveling feature (which seemed a bit gimmicky in-person) for its 43-inch, top-shelf lifestyle model.

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That said, I tin can argue The Frame'southward ability to disguise itself as a digital art display fits the criteria for a rotating TV, if such criteria exist. For comparison, Netgear'southward popular Meural Canvas smart art frames offer a swiveling mount for viewing both vertical and horizontal works.

Samsung The Frame 2021 — (Image credit: Future)

When you're not toying with the rotation characteristic or watching Telly, The Frame displays different of your choosing. It benefits from Samsung'due south Art Store, which holds over i,400 carefully curated pieces. The company's new curation engineering can even recommend artwork using AI.

The Frame'due south new build is virtually half every bit thin every bit previous models to emulate the appearance of a traditional pic frame. This means the 24.9-millimeter prepare shouldn't jut out from the wall equally much, letting it blend in more than when you're non watching TV. Five bezel colour options and ii mold styles too aid The Frame's case for complementing home decor.

Samsung has yet to denote pricing or availability for its new version of The Frame. Just the electric current model starts effectually $600 for the 32-inch model and goes up to $2,800 for the 75-inch version. Nosotros could encounter similar pricing for the new Tv.

In addition to The Frame and The Sero, Samsung's lifestyle TV lineup includes The Terrace, a QLED outdoor set up announced over the summer, also as The Premiere, a luxurious, 130-inch 4K projector.

Kate Kozuch is a senior writer at Tom's Guide covering wearables, TVs and everything smart-domicile related. When she'south not in cyborg mode, you can find her on an practise bike or channeling her inner celebrity chef. She and her robot army will rule the world 1 day, but until then, reach her at kate.kozuch@futurenet.com.